Designer.
Systems-thinker.

Product designer behind internationally recognized design projects and success of three unicorn startups. Driven to solve complex user problems and make impact with design. Based in New York City.

Focus of Impact :

디지털 제품 디자인 •

제품 전략 & 비전설정 •

UX / UI 디자인

Product designer behind internationally recognized design projects and success of three unicorn startups. Driven to solve complex user problems and make impact with design. Based in New York City.

Focus of Impact :

디지털 제품 디자인 •

제품 전략 & 비전설정 •

UX / UI 디자인

New Stock Investing UX for Millennials & Gen Z

핀테크

B2C

네이티브 앱

This case study explores the process of creating UX prototype from 0 to 1, for new easy and seamless stock investment for Millennials and Gen Z demographic, within the fintech superapp, Toss.

케이스 스터디 • 토스

New Stock Investing UX for Millennials & Gen Z

핀테크

B2C

네이티브 앱

This case study explores the process of creating UX prototype from 0 to 1, for new easy and seamless stock investment for Millennials and Gen Z demographic, within the fintech superapp, Toss.

케이스 스터디 • 토스

Leading End-to-End Omni-Channel SaaS Product Design

프롭테크

B2B

B2C

SaaS

반응형

Part I of two parter case study of transforming end-to-end, omni-channel SaaS product that manages people, payments, and productivity of a construction project explores user journey mapping, value propositions alignment, and design leadership.

Case Study • Howbuild • Part I

Leading End-to-End Omni-Channel SaaS Product Design

프롭테크

B2B

B2C

SaaS

반응형

Case Study • Howbuild • Part I

Designing Interface for Complex SaaS Product

프롭테크

B2B

B2C

SaaS

반응형

Second part of the case study explores the process of designing responsive web application user interface of the complex SaaS product for multiple stakeholders.

Case Study • Howbuild • Part II

Designing Interface for Complex SaaS Product

프롭테크

B2B

B2C

SaaS

반응형

Second part of the case study explores the process of designing responsive web application user interface of the complex SaaS product for multiple stakeholders.

Case Study • Howbuild • Part II

Optimizing Product Search UX Design

이커머스

B2C

네이티브 앱

The UX case study explores the data-driven process of discovering user problems, synthesizing user hypothesis and key insight, and developing UX solutions, which were tested and measured via A/B tests.

케이스 스터디 • 쿠팡

Optimizing Product Search UX Design

이커머스

B2C

네이티브 앱

케이스 스터디 • 쿠팡

About mK

Hey!
My name is Michelle, a designer, maker, and creative system-thinker.

I am a product designer with unique experience of building 10x products, from 0 to 1, in three unicorn startups over last 10 years as early core member.

I have worked to drive multi-billion dollar products' evolution and growth from very early stage, and built disruptive product UX in unprecedented product spaces with a lot of ambiguity. With the decade of building 10x products, I find my purpose in creating meaningful impact and amplifying the transformation of people’s lives, with every solution I design.

Some of the projects I created were recognized by and received grants from organizations such as Sappi Ideas That Matter, the Webby award, the Anthem award, and Government of Canada.

If you are curious to learn more about what I have done and what I can do for your team, read more with the button right below. Thanks for stopping by!