I am a product designer with over 12 years of design experience, with more than 8 years of building digital products' experience in early stage, super fast-paced agile teams with rapid growth, including 3 unicorns 🦄🦄🦄. I have a wide scope of product and industry experience ranging from consumer fintech, fintech for small businesses, e-commerce, proptech, to non-profit / social good.

With every designed solution, I focus on making an impact that is measurable and sustainable. Designing for complex and ambiguous user problems excites me. I deep-dive into the crux to identify users' pivotal pain points. That is where creativity meets technology; that is where a great product strategy has a chance of disrupting the market; and that is where I want to make an impact.

I am currently leading a multi-disciplinary team of 5 designers.