About me

Hi there!

I am a New York based product designer with over 14 years of design experience, with more than 9 years building digital product UX in early stage, fast-paced agile teams with rapid growth, including 3 unicorn startups.

Building successful products from 0 to 1 in three (back-to-back) unicorn startups as an early member, series B or earlier, required so much more than good design skill and grit; I naturally developed a deep sense of ownership, obsession and commitment to making great product with measurable impact, and a knack for wearing many hats but still not losing the high-level perspective. I love designing products myself as much as I love leading and fostering user-centric product culture.
From incubation of an idea to full pixel-perfect execution, I bring business-aligned design strategies and data-informed design decision to every project I take on, small or large.

At the current stage in my career, I am looking forward to expanding my design experience and building products for larger audience to make bigger impact. I crave and thrive on work culture that is profoundly committed to solving meaningful problems and creating tangible result that is sustainable and measurable, albeit incremental.

With a wide scope of industry experience ranging from consumer fintech, fintech for small businesses, e-commerce, proptech, to non-profit / social good, I have hired, built, and led a multi-disciplinary team of 6 designers as Head of Design / Product Design Lead.

Michelle's Profile Picture

About me

Hi there!

I am a New York based product designer with over 14 years of design experience, with more than 9 years building digital product UX in early stage, fast-paced agile teams with rapid growth, including 3 unicorn startups.

Building successful products from 0 to 1 in three (back-to-back) unicorn startups as an early member, series B or earlier, required so much more than good design skill and grit; I naturally developed a deep sense of ownership, obsession and commitment to making great product with measurable impact, and a knack for wearing many hats but still not losing the high-level perspective. I love designing products myself as much as I love leading and fostering user-centric product culture.
From incubation of an idea to full pixel-perfect execution, I bring business-aligned design strategies and data-informed design decision to every project I take on, small or large.

At the current stage in my career, I am looking forward to expanding my design experience and building products for larger audience to make bigger impact. I crave and thrive on work culture that is profoundly committed to solving meaningful problems and creating tangible result that is sustainable and measurable, albeit incremental.

With a wide scope of industry experience ranging from consumer fintech, fintech for small businesses, e-commerce, proptech, to non-profit / social good, I have hired, built, and led a multi-disciplinary team of 6 designers as Head of Design / Product Design Lead.

Michelle's Profile Picture

About me

Hi there!

I am a New York based product designer with over 14 years of design experience, with more than 9 years building digital product UX in early stage, fast-paced agile teams with rapid growth, including 3 unicorn startups.

Building successful products from 0 to 1 in three (back-to-back) unicorn startups as an early member, series B or earlier, required so much more than good design skill and grit; I naturally developed a deep sense of ownership, obsession and commitment to making great product with measurable impact, and a knack for wearing many hats but still not losing the high-level perspective. I love designing products myself as much as I love leading and fostering user-centric product culture.
From incubation of an idea to full pixel-perfect execution, I bring business-aligned design strategies and data-informed design decision to every project I take on, small or large.

At the current stage in my career, I am looking forward to expanding my design experience and building products for larger audience to make bigger impact. I crave and thrive on work culture that is profoundly committed to solving meaningful problems and creating tangible result that is sustainable and measurable, albeit incremental.

With a wide scope of industry experience ranging from consumer fintech, fintech for small businesses, e-commerce, proptech, to non-profit / social good, I have hired, built, and led a multi-disciplinary team of 6 designers as Head of Design / Product Design Lead.

Michelle's Profile Picture

About me

Hi there!

I am a New York based product designer with over 14 years of design experience, with more than 9 years building digital product UX in early stage, fast-paced agile teams with rapid growth, including 3 unicorn startups.

Building successful products from 0 to 1 in three (back-to-back) unicorn startups as an early member, series B or earlier, required so much more than good design skill and grit; I naturally developed a deep sense of ownership, obsession and commitment to making great product with measurable impact, and a knack for wearing many hats but still not losing the high-level perspective. I love designing products myself as much as I love leading and fostering user-centric product culture.
From incubation of an idea to full pixel-perfect execution, I bring business-aligned design strategies and data-informed design decision to every project I take on, small or large.

At the current stage in my career, I am looking forward to expanding my design experience and building products for larger audience to make bigger impact. I crave and thrive on work culture that is profoundly committed to solving meaningful problems and creating tangible result that is sustainable and measurable, albeit incremental.

With a wide scope of industry experience ranging from consumer fintech, fintech for small businesses, e-commerce, proptech, to non-profit / social good, I have hired, built, and led a multi-disciplinary team of 6 designers as Head of Design / Product Design Lead.

Michelle's Profile Picture

core Strength

Taking highly complex & ambiguous user problems to define and design solutions

Business-aligned design strategy for products that have little or no precedent in the existing market

Thinking in systems and building products that are sustainable and scalable

core Strength

Taking highly complex & ambiguous user problems to define and design solutions

Business-aligned design strategy for products that have little or no precedent in the existing market

Thinking in systems and building products that are sustainable and scalable

core Strength

Taking highly complex & ambiguous user problems to define and design solutions

Business-aligned design strategy for products that have little or no precedent in the existing market

Thinking in systems and building products that are sustainable and scalable

core Strength

Taking highly complex & ambiguous user problems to define and design solutions

Business-aligned design strategy for products that have little or no precedent in the existing market

Thinking in systems and building products that are sustainable and scalable

Industry &
Product
experience

Industry & Product
experience

Industry & Product experience

Consumer Fintech (bitcoin investment, cash remittance, microloan, stock trading, microinsurance) / Fintech for Small Businesses / E-commerce / Proptech (Property technology) / Social Good / B2B / B2C / B2B2C / SaaS / O2O / Omni-channel Product

education

Master’s of Fine Arts

School of Visual Arts

Design for Social Innovation

Bachelor’s of Fine Arts

School of Visual Arts

Graphic Design