Designer.
Systems-thinker.

Product designer behind internationally recognized design projects and success of three unicorn startups. Driven to solve complex user problems and make impact with design. Based in New York City.

Focus of Impact :

Digital Product Design •

Product Strategy & Vision •

UX / UI Design

Designer.
Systems-thinker.

Product designer behind internationally recognized design projects and success of three unicorn startups. Driven to solve complex user problems and make impact with design. Based in New York City.

Focus of Impact :

Digital Product Design •

Product Strategy & Vision •

UX / UI Design

New Stock Investing UX for Millennials & Gen Z

Fintech

B2C

Native App

This case study explores the process of creating UX prototype from 0 to 1, for new easy and seamless stock investment for Millennials and Gen Z demographic, within the fintech superapp, Toss.

Case Study • Toss

New Stock Investing UX for Millennials & Gen Z

Fintech

B2C

Native App

This case study explores the process of creating UX prototype from 0 to 1, for new easy and seamless stock investment for Millennials and Gen Z demographic, within the fintech superapp, Toss.

Case Study • Toss

Leading End-to-End Omni-Channel SaaS Product Design

Proptech

B2B

B2C

SaaS

Responsive Web App

Part I of two parter case study of transforming end-to-end, omni-channel SaaS product that manages people, payments, and productivity of a construction project explores user journey mapping, value propositions alignment, and design leadership.

Case Study • Howbuild • Part I

Leading End-to-End Omni-Channel SaaS Product Design

Proptech

B2B

B2C

SaaS

Responsive Web App

Case Study • Howbuild • Part I

Designing Interface for Complex SaaS Product

Proptech

B2B

B2C

SaaS

Responsive Web App

Second part of the case study explores the process of designing responsive web application user interface of the complex SaaS product for multiple stakeholders.

Case Study • Howbuild • Part II

Designing Interface for Complex SaaS Product

Proptech

B2B

B2C

SaaS

Responsive Web App

Second part of the case study explores the process of designing responsive web application user interface of the complex SaaS product for multiple stakeholders.

Case Study • Howbuild • Part II

Optimizing Product Search UX Design

E-Commerce

B2C

Native App

The UX case study explores the data-driven process of discovering user problems, synthesizing user hypothesis and key insight, and developing UX solutions, which were tested and measured via A/B tests.

Case Study • Coupang

Optimizing Product Search UX Design

E-Commerce

B2C

Native App

Case Study • Coupang

About mK

Hey!
My name is Michelle, a designer, maker, and creative system-thinker.

I am a product designer with unique experience of building 10x products, from 0 to 1, in three unicorn startups over last 9 years as early core member, with +14 years of design experience in total.
I have worked to drive multi-billion dollar products' evolution and growth as the Lead Designer from very early stage, and built product UX that are not just disruptive, but very successful in being adopted as the new norm in the sectors with a lot of ambiguity. With the decade of building 10x products, I find my purpose in creating meaningful impact and amplifying the transformation of people’s lives, with every solution I design.

Some of the projects I created have been recognized by organizations such as Sappi Ideas That Matter, the Webby award, the Anthem award, and Government of Canada.

If you are curious to learn more about what I have done and what I can do for your team, read more with the button right below. Thanks for stopping by!