Hi there!

I am a New York based product designer with over 14 years of design experience, with more than 9 years building digital product UX in early stage, fast-paced agile teams with rapid growth, including 3 unicorn startups.

Building successful products from 0 to 1 in three (back-to-back) unicorn startups as an early member, series B or earlier, required so much more than good design skill and grit; I naturally developed a deep sense of ownership, obsession and commitment to making great product with measurable impact, and a knack for wearing many hats but still not losing the high-level perspective. I love designing products myself as much as I love leading and fostering user-centric product culture.
From incubation of an idea to full pixel-perfect execution, I bring business-aligned design strategies and data-informed design decision to every project I take on, small or large.

At the current stage in my career, I am looking forward to expanding my design experience and building products for larger audience to make bigger impact. I crave and thrive on work culture that is profoundly committed to solving meaningful problems and creating tangible result that is sustainable and measurable, albeit incremental.

With a wide scope of industry experience ranging from consumer fintech, fintech for small businesses, e-commerce, proptech, to non-profit / social good, I have hired, built, and led a multi-disciplinary team of 6 designers as Head of Design / Product Design Lead.