Transforming Omni-Channel SaaS Product

B2B

B2B2C

SaaS

Proptech

Main Teaser Shot
Main Teaser Shot

Transforming Omni-Channel SaaS Product

The journey of designing seamless omni-channel product experience of construction management system & software

Background

Howbuild offers online, all-in-one, end-to-end construction management service for real estate developers, home owners, and contractors. Users, such as a home owner, use Howbuild to find architects and/or construction companies within Howbuild's network and manage construction projects online from start to finish.

The core product had a critical problem; Due to the archaic data & engineering system it was running on, the product could not expand or scale. The product needs to be redesigned completely, inside and out, in order to grow with the company and its business.

Over 12 months, I spearheaded the product transformation as Product Design Lead and a Product Strategist. Creating a singular seamless user experience with a product with multiple touch points was a great challenge. This case study exhibits design journey of the transformation.

Unique Challenges

My unique design challenge was twofold.

First, the product is very complicated but our core team had very limited resource.

Second,

The product is an omni-channel product with multiple user touch-points,

Existing platform design was outdated and structured in archaic ways, causing users to interact inefficiently. Users need centralized construction management software, the single source of truth for all stakeholders.

Project Hero Shot
Project Hero Shot
Project Hero Shot

B2B

B2B2C

SaaS

Proptech

Company

Howbuild

Project Duration

12 Months

Area of Impact

Design Leadership, Product Strategy, UX Design

Collaborators

5 designers, 3 product owners, 2 researchers

Project Hero Shot
Project Hero Shot
Project Hero Shot

Mapping User Journey

Project Hero Shot
Project Hero Shot
Project Hero Shot
Project Hero Shot

Howbuild offers end-to-end omni-channel construction management service to real estate developers, home owners, and contractors.
Core design team aimed to transform the outdated software.
Over 12 months, I spearheaded the transformation of the product as design lead and product strategist. Creating a singular seamless user experience with a product with multiple touch points was a great challenge. This case study exhibits design journey of the transformation.

Project Hero Shot
Project Hero Shot

Mapping User Journey

Service Flowshot
Service Flowshot
Service Flowshot
Project Hero Shot
Project Hero Shot
Project Hero Shot
Project Hero Shot

Howbuild offers end-to-end omni-channel construction management service to real estate developers, home owners, and contractors.
Core design team aimed to transform the outdated software.
Over 12 months, I spearheaded the transformation of the product as design lead and product strategist. Creating a singular seamless user experience with a product with multiple touch points was a great challenge. This case study exhibits design journey of the transformation.

Finding Key Value Proposition

Project Hero Shot
Project Hero Shot
Project Hero Shot
Project Hero Shot

Howbuild offers end-to-end omni-channel construction management service to real estate developers, home owners, and contractors.
Core design team aimed to transform the outdated software.
Over 12 months, I spearheaded the transformation of the product as design lead and product strategist. Creating a singular seamless user experience with a product with multiple touch points was a great challenge. This case study exhibits design journey of the transformation.

Result

34%

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Result

34%

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